THE NEXT BIG THING: A CGT CONVERSATION WITH WIPRO AND ARITZIA

A CGT CONVERSATION WITH WIPRO AND ARITZIA

What was once a backend operation is now a frontline driver of consumer experience. Supply Chains are now central to consumer experience, brand loyalty, and competitive advantage.

Building on the The Next Big Thing: Supply Chain report with Consumer Goods Technology (CGT), this exclusive video interview featuring Wipro’s Sutam Biswas, VP & Sector Leader – Consumer Goods Industries and Aritzia’s Chris Conrad, Chief Technology and Information Officer, explores how technology is reshaping the global supply chain landscape -making it smarter, faster, and more consumer-focused than ever before.

Key insights from the conversation:

• Supply chains are evolving into data-driven engines of loyalty and growth
• AI enables more responsive demand forecasting across channels and geographies
• Inventory visibility and agility are now critical to brand performance
• The rise of agentic AI is turning real-time recommendations into real-time action
• Change management is vital for organizations to fully embrace AI transformation

Want to go deeper?

Explore “The Next Big Thing: Supply Chain” - a strategic report by Wipro and CGT. This must-read for Retail and CPG leaders cuts through the noise to address today’s biggest supply chain pressures - from policy shifts to rising consumer expectations - uncover strategies to future-proof your supply chain.